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Survey shows strong favorability but low unaided awareness for RCEA in Humboldt County
Summary
A neutral Recon MR survey found RCEA has 56% aided awareness, 38% unaided recall and 38% favorability among the total population; cost and rate concerns remain the primary barriers to household clean‑energy actions.
A third‑party survey commissioned by Recon MR and presented to the Redwood Coast Energy Authority on Nov. 24 found that RCEA has solid favorability among those who know the organization but that overall unaided awareness remains modest.
Blake Sweeney, senior research manager with Recon MR, said researchers mailed invitations to 10,000 Humboldt County households and received 839 responses (8.4%). Findings: aided awareness was 56%; unaided recall —…
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