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McAllen lights up South Pole Illuminated Festival as partners unveil new attractions
Summary
McAllen kicked off its 2025 South Pole Illuminated Festival at the Convention Center with speeches from city leaders and partners, an upcoming H‑E‑B ice rink attraction, and the Driscoll Electric Parade set for Fridays–Sundays at 8:30 p.m.
McAllen officials and corporate partners lit the city’s South Pole Illuminated Festival at the McAllen Convention Center on opening night, drawing thousands for a tree-lighting ceremony, family attractions and a multi-night electric parade.
Emcee Brian opened the event, invited city commissioners to stand and urged residents to attend the parade “on the sixth,” and described the festival’s major draws including a giant Christmas tree, lanterns, a new ice rink and the Driscoll Electric Parade. “We’re talking about the 2025 South Pole Illuminated Festival. We’re here in McAllen at the convention center,” he said.
Mayor pro tem Sebi Haddad described the festival as a growing Rio Grande Valley tradition that…
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