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Consultant: Washington County and West Bend face large shortfall of midmarket housing
Summary
A consultant told the West Bend council that Washington County’s rental and for‑sale markets are severely undersupplied at mainstream price points, estimating roughly 725 unit demand annually (about 3,600 units through 2030) if supply were aligned; he recommended targeted product types and public–private coordination.
Eric Dorshing, president of Tracy Cross & Associates, told the City of West Bend Common Council on Dec. 1 that Washington County’s housing market is “as tight as we've seen in the state of Wisconsin.” The consultant, presenting a study funded through the NextGen housing program, said both rental and for‑sale sectors are undersupplied—especially at mainstream or workforce price points—and recommended a strategic hierarchy of products to close the gap.
Dorshing summarized key findings: stabilized rental developments show vacancy rates around 1.4% in the Milwaukee region cohort he…
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