Marketing and cultural teams updated the commission on promotional efforts meant to sustain and broaden Nashville’s visitation profile.

Heather said the inaugural Michelin Guide to the American South included Nashville restaurants and highlighted Bastion, Catbird Seat and Locust as one‑star recipients; several other local restaurants received Bib Gourmand awards or were named to the recommended list. Heather described Michelin’s international recognition and said inclusion can influence destination choice for high‑value international travelers.

Dina Ivy and marketing staff previewed Winter Rocks (a Dec–Feb promotion focused on deals and discounts aimed at driving spontaneous travel) and described an extensive New Year’s Eve broadcast presence on CBS, featuring artists including Lainie Wilson, Bailey Zimmerman, Jason Aldean and Cece Winans and partnerships with local nonprofits (Ronald McDonald House) and safety programs (SoberSpace, Safe Bar training). Staff reported a prior advertising equivalency estimate for the five‑hour CBS program and noted continued TV exposure across networks and streaming platforms.

Marie summarized cultural and small‑business efforts, announcing the 2026 Music City Chart Climbers cohort (15 minority‑owned hospitality businesses, sessions Jan–Aug) supported by Amazon and the advisory board, and noted that the National Society of Black Engineers has executed a contract to bring its national convention to Nashville in 2030, with estimated attendance and room‑night impacts.

Staff encouraged commissioners to submit offers for Winter Rocks promotions and said additional promotional and PR materials (details on Dine Nashville chef collaborations) would be shared offline.