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Simsbury Center appeals for donations as subscription revenue falls
Summary
Presenters for the Simsbury Center said the community broadcaster’s funding tied to television subscriptions has declined due to cord-cutting; they urged listeners to donate via the station website or QR code to preserve programming and local archives.
Speaker 2 (announcer for the Simsbury Center segment) opened a fundraising appeal on Dec. 2, saying community-media funding tied to television subscriptions has weakened as viewers move to internet-only services and that donations were needed to keep local programming and historical preservation efforts running.
"For over 40 years, SCM has been the voice of our town," Speaker 2 said, urging listeners to "visit our website" or "scan the QR code on your screen to make your donation." The appeal emphasized that programming remains freely available online even as subscription-based revenue declines.
Other contributors on the segment repeated the call for support, saying donations help sustain educational programming, live broadcasts of government meetings, and preservation of local history. The presenters framed the request as a community preservation effort rather than a request tied to a specific programming change or budget line; no donation target or specific fundraising deadline was stated in the broadcast.
The segment identified the station’s funding model as reliant on television-subscription revenue that has diminished with a shift to internet-only subscriptions; presenters did not cite external audits, dollar amounts, or specific budget shortfalls. The appeal closed with a reminder that contributions keep "our community connected" and a thank-you to supporters.
