Representatives from Destination Mansfield presented an update on county tourism and branding at the Dec. 5 meeting, outlining recent marketing performance, digital metrics and planned website and calendar upgrades.

Lee Tasif (CVB director) and Sandra Dee (branding lead) described the Brand Richland campaign, noting more than 700 downloads of brand assets and a digital campaign that yielded thousands of clickthroughs and high video completion rates. Tasif cited a current tourism impact figure of $457,000,000 but said the state had not produced an updated study to provide a refreshed official number.

Tasif also highlighted combined attendance across regional attractions (OSR, Mid‑Ohio and Snowtrails) that he described as exceeding one million visits annually when aggregated with other local destinations. The presentation included PR and social‑media metrics—impressions, completion rates and story placements—and a description of a newly adopted events calendar powered by Yodle to gather listings automatically from partner websites and social pages.

Branding lead Sandra Dee said the county’s campaign will pivot seasonally (from "Play Here" to a winter focus and later to a "Live Here" campaign in early 2026) and that a new county website is being developed to be more AI friendly and interactive. Commissioners and staff asked clarifying questions about calendar coverage, filters for event listings and next steps for partner adoption of the Brand Richland assets.

There were no votes on the presentation; presenters asked commissioners and partners to use and share Brand Richland assets to amplify the county’s visitor and talent attraction work.