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Simsbury Community Media asks for donations as subscription revenue falls
Summary
Simsbury Community Media told attendees at the inauguration that subscription-based funding has declined as residents 'cut the cord' and asked for donations (via website or QR code) to sustain local programming and keep public meetings accessible.
Representatives of Simsbury Community Media (SCM) appealed for donations during the inauguration program at Simsbury Center, saying the nonprofit’s funding model—largely tied to television subscriptions—has weakened as more residents shift to internet-only services.
A speaker for SCM explained that although programming remains freely available online, subscription declines have reduced the station’s revenue and threatened operations. "Your donation can make a difference," the representative said, and the group directed listeners to the SCM website and a QR code on screen for one-time or recurring gifts.
SCM framed its work as preserving the town’s history, broadcasting school graduations and keeping residents informed about government meetings. The appeal included a request that attendees consider supporting SCM to ensure local programming continues into the future.
No specific fundraising targets or current budget shortfalls were reported at the event; SCM asked for general support and provided online giving options.
