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Acton resident tells finance committee town surveys can be biased; shares local results
Summary
Resident and Transportation Advisory Committee associate Eric Heals told the finance committee that surveys tied to specific events or venues can produce biased, nonrandom samples. He presented his Aug. 22–Sept. 21 survey of 4,035 emails and said six priorities rise above his calculated margin of error.
Eric Heals, an associate member of the Transportation Advisory Committee, told the Town of Acton finance committee that many local surveys are statistically invalid and prone to selection bias, and he presented results from a survey he ran this summer.
Heals said his questionnaire ran Aug. 22–Sept. 21 and was sent to 4,035 email addresses; 1,798 opened the message (about a 44.6% open rate), 236 clicked a link (about 5.8%) and 86 completed the survey (about a 2.1% completion rate). Using a…
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