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Arlington ISD communications team outlines ad campaign, customer-service training and "battle card" for school savings outreach
Summary
At an Oct. 2, 2025 workshop, Arlington ISD's communications and family engagement staff showed a sentiment ad campaign that staff said has reached about 160,000 impressions, described districtwide customer-service training, and unveiled a "battle card" to prepare staff for expected school savings account outreach in January.
ARLINGTON, Texas ' At a workshop on Oct. 2, Arlington ISD's communications and family engagement teams outlined a multi-pronged marketing strategy that includes a districtwide sentiment ad campaign, standardized campus signage and customer-service training intended to make campuses feel more welcoming to families.
Staff played two campaign videos for trustees and said the sentiment campaign, launched Sept. 23, has reached roughly 160,000 impressions across YouTube and other streaming outlets. Communications staff also described website responsiveness improvements and mock-ups for standardized, bilingual adhesive door signage that would indicate visitor procedures without interfering with state-required safety film.
The presentation emphasized…
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