Dave Wilson, chair of Grow Cedar Valley, told the City of Cedar Falls Committee of the Whole that the organization is emphasizing contract-aligned metrics and accountability in its economic development work. “Our goal is to provide a clear, honest picture of the work underway and how it supports the priorities we share with the city,” Wilson said.

Lisa Schuyl summarized business-attraction activity and outreach since December, saying Grow Cedar Valley engaged 13 new prospects for Cedar Falls representing more than $137,000,000 in potential capital investment. Schuyl described recent international outreach — including meetings in the Netherlands and a visit to the agricultural trade show Agritechnica in Hanover, Germany — and said staff participation from the city (Shane) helped represent Cedar Falls to potential investors.

Adrienne Miller, director of business services and advocacy at Grow Cedar Valley, said the organization completed 18 business retention and expansion (BRE) visits this fiscal year, covering 791 employees at the visited firms, and that much of the information gathered is submitted quarterly to the Iowa Economic Development Authority for statewide reporting.

On workforce and population plans, Stephanie Detweiler, director of talent and workforce, described a community-driven population study that included 12 roundtables and community idea workshops; she announced a Jan. 22 public reveal at Gallagher Bluedorn. “That’s our big reveal for our population study,” Detweiler said, asking council to mark calendars for the event.

Kelsey Kunkel, talent and workforce development manager, highlighted programs tied to the city contract: Cedar Valley Intern Connect (32 interns participated this summer, with 100% reporting stronger connection to the region) and the Cedar Valley Young Professionals program (79 active members since July). Kunkel also previewed a newcomer welcome event planned for Feb. 28 to help recent arrivals network and connect to community ambassadors.

Katie (Grow Cedar Valley) closed the presentation by reiterating the organization’s availability as a city resource and invited council questions. Mayor and council members thanked the Grow Cedar Valley team for their work and for the international outreach that showcased Cedar Falls.

The presentation produced no formal council action; Grow Cedar Valley was asked to continue refining program metrics and to provide additional details when staff return with follow-up reports.