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Braintree ZBA approves height and signage variances for DICK'S House of Sport at South Shore Plaza

Braintree Zoning Board of Appeals · October 28, 2025
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Summary

The Braintree Zoning Board of Appeals voted to grant variances for a 150,000-square-foot DICK'S House of Sport at South Shore Plaza, allowing limited parapet/clerestory height and increased wall signage; applicant said lighting will be turned off one hour after store closing.

The Braintree Zoning Board of Appeals on the evening of the hearing approved variances allowing DICK'S Sporting Goods to convert the former Nordstrom at South Shore Plaza into a three‑story, 150,000‑square‑foot DICK'S House of Sport. Attorney Frank Marinelli, representing the applicant, told the board the renovation is a roughly $30 million investment that will transform a ‘dreary, monolithic’ building into an activated, daylighted retail venue and argued the site’s rear‑of‑mall location, irregular lot shape and topography create practical hardships warranting relief.

Marinelli and the project team described design elements including a central clerestory and a glass elevator, and asked for limited height relief — primarily…

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