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Council adopts Visit Broken Arrow five‑year strategic plan
Summary
Consultant Clarity of Place presented a five‑year Visit Broken Arrow strategic plan with five imperatives to grow an 'authentic' visitor economy; council moved to adopt the plan to guide tourism promotion and related initiatives.
A Clarity of Place consultant, Tina Baldancanas, presented Visit Broken Arrow’s new five‑year tourism strategic plan, describing a process of stakeholder interviews, focus groups and a situational assessment. The plan lays out five imperatives: leverage existing infrastructure to extend stays, protect the city’s authenticity, strengthen the visitor ecosystem for small local businesses, develop veterans heritage programming, and build longer‑term creative and film incentives tied to the Rose District arts scene.
Baldancanas said the plan was designed to be actionable for the Visit Broken Arrow team and not overly prescriptive. Council members asked questions; staff said Visit Broken Arrow and the city would use the plan to better coordinate promotion, extend overnight stays and measure lodging‑tax impacts. A motion to approve the five‑year tourism strategic plan was made and seconded; council proceeded with approval by roll call.
