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Idaho BMX tells Caldwell council national event drew thousands, generated hotel bookings and large social reach
Summary
Caldwell BMX reported that a recent USA BMX national at Indian Creek drew roughly 608 riders, produced a three-day estimated attendance of about 7,600 people and sold an estimated 1,700 hotel nights; presenters credited volunteer labor and said they are bidding for future nationals.
Ben Sensel, track operator for Caldwell BMX, told the Caldwell City Council at a workshop that the recent USA BMX national staged at Indian Creek over Memorial Day weekend drew an estimated 608 athletes and brought people from 20 states and two countries to the city.
Sensel said the event’s daily attendance rose to more than 2,500 on race days and that the three-day attendance averaged about 7,600 visitors. He estimated the event generated about 1,700 hotel nights during the three-day weekend and described BMX as a family-oriented sport: "It's an all age sport. It's a…
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