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Gatlinburg CVB reports large social reach, app growth despite website traffic dip
Summary
Chad Nezalwein, president and CEO of the Gatlinburg Convention & Visitors Bureau, told the mayor and aldermen the bureau saw an 18% decline in website sessions attributed to 'AI scraping' but a 253% increase in app usage, a 57% email open rate and strong Q3 event and convention attendance figures.
Chad Nezalwein, president and CEO of the Gatlinburg Convention and Visitors Bureau, presented the bureau’s third-quarter report to the Gatlinburg Board of Mayor and Aldermen, summarizing digital, public-relations and event performance.
Nezalwein said website sessions were down “about 18%,” which he attributed largely to what he called “AI scraping” and changes in how large language models collect data. At the same time, he told the board app usage rose 253% year over year and the bureau’s email campaigns averaged a 57% open…
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