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Council approves youth‑violence communications contract despite objections about non‑local prime contractor

Charlotte City Council · November 11, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Council voted to award a two‑year, council‑funded youth violence communications contract to Creative Marketing Resources (maximum $600,000 over two years), drawing objections from several members who urged stronger local participation; staff said the firm is MBE‑certified, registered in North Carolina and will use local staff and community partners, and that 18 proposals were received.

The City Council on Monday approved a contract to run a youth‑focused violence‑prevention communications and social‑norms campaign, despite objections from some members who said the selected prime contractor is headquartered outside Charlotte.

What passed: Council approved a two‑year contract with Creative Marketing Resources for a campaign to develop youth‑led messages and outreach tied to the city’s youth safety and workforce initiatives. Staff said the budget available from a council referral is up to $600,000 over two years; the typical annual allocation is $300,000.

Concerns from council: Several members — including Luana…

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