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Kingsburg BID to promote revival of local 'Dollar Dollars' gift‑card program
Summary
Economic development director Jolene Polmiak urged the board to renew and promote the 'Dollar Dollars' merchant gift‑card program (hosted via Yifty); members discussed merchant onboarding, potential sponsor subsidies for convenience fees and modest recent activity on the platform.
The Kingsburg Downtown BID advisory board discussed reinvigorating the Dollar Dollars local gift‑card program at its Nov. 4 meeting.
Polmiak said she renewed the BID’s credentials with the vendor (Yifty) and described the renewal fee as small. Board members noted the program’s prior use during the COVID period and said the initiative can be an easy way for residents to buy gift cards for local merchants.
A program administrator reported recent web activity but limited purchases: she cited about 594 impressions on the DollarDollars site in the last 30 days and modest redemptions totaling roughly $589 over the past 10–12 months. Board members discussed merchant onboarding challenges, including employee training to recognize and properly process the digital cards, and suggested targeted promotion to schools, holiday shoppers and as merchant incentives.
Members also discussed whether a local sponsor could underwrite convenience fees — an approach used in the program’s earlier run — to encourage purchases. The board agreed that promotion and merchant education would be key steps before increasing program investment.
