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Laguna Beach council calls for community process to choose an official city flag
Summary
Following public testimony and a presentation by designer Chad Cooper, council asked the Arts Commission and an ad hoc team to propose a participatory process — with Cooper’s design included among options — to recommend a city flag ahead of the city's 2027 centennial.
Council took up several public comments and a staff presentation about whether Laguna Beach should adopt an official city flag. Chad Cooper, who said he has privately produced and distributed a flag widely in town, described the design history and told the council, "That flag is in over 3,000 homes in Laguna." He said he donated flags for city events and believed the design has local traction.
Public commenters urged a broader public process. Several council members said they appreciated Cooper’s work but favored a formal selection process tied to the centennial. Council members recommended the Arts Commission work with the mayor and a council liaison to craft a process that would include Cooper’s design while soliciting other concepts (for example via Laguna College of Art and Design, student awards or an open call). The council asked staff and the Arts Commission to return with a recommended engagement timeline and a proposed rubric for selection ahead of the 2027 centennial.
The council did not adopt a flag immediately; instead it directed staff to convene a process that seeks broad community input and to return with recommended steps for public review and potential adoption.
