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Destination Oregon City outlines coordination plan, stakeholder programs; city to place DMO agreement on regular agenda
Summary
Destination Oregon City, Inc. presented a community-centered coordination plan and a first-year marketing strategy focused on stakeholder workshops, committees and digital tools; commissioners praised the proposal and staff said they plan to bring the contract to a future regular meeting for approval.
Destination Oregon City, Inc., the newly formed destination marketing and management organization for Oregon City, presented a coordination plan and first-year marketing strategy at a commission work session, emphasizing stakeholder workshops, community-based messaging and operational setup. James, staff introducing the item, recognized the DMO board and said the city selected the board earlier in the year.
Salisha Johnston, the DMO’s executive director, told the commission she has 15 years in tourism and recent experience establishing DMOs and programs overseas and in rural U.S. communities. Johnston framed the DMO’s role as “building a proverbial table” for organizations that now operate in silos, and said the DMO will prioritize “co-creation and trust building” through facilitated workshops, committees and stakeholder engagement.
Johnston read the DMO’s stated theory of change: “If Oregon City stakeholders are given clear opportunities to collaborate, positive shared messaging…
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