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Council updates recreation sponsorship and naming‑rights policy; manager authorized for small sponsorships

December 03, 2025 | Clinton, Sampson County, North Carolina


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Council updates recreation sponsorship and naming‑rights policy; manager authorized for small sponsorships
The Clinton City Council approved an update to the city’s recreation sponsorship and naming‑rights policy that clarifies approval levels and advertising restrictions.

City staff told the council the policy refresh removes outdated language and creates a threshold so that sponsorships below $100,000 (for example, outfield signs or scoreboards) may be approved by the city manager while naming rights and larger gifts above $100,000 would still require council action. Staff said the policy updates are intended to make sponsorship opportunities more consistent and transparent.

Council members discussed examples, such as whether small scoreboards or donor‑funded signs require council approval. Staff said the policy also prohibits advertising for tobacco products, hemp and profanity. The council approved the policy update by voice vote and discussed establishing a naming‑rights committee to review proposals before council consideration for larger gifts.

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