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West Bend BID approves up to $6,000 to co-sponsor Discover Wisconsin segment
Summary
The West Bend Downtown Business Improvement District board voted to commit up to $6,000 from marketing funds to co-sponsor one segment of a Discover Wisconsin episode, with the Chamber already committed to a full segment; the package includes TV airings, streaming vignettes and social/podcast promotion.
The West Bend Downtown Business Improvement District board on Nov. 4 authorized up to $6,000 from BID marketing funds to co-sponsor a segment in a Discover Wisconsin episode, a promotional package that the city communications director said includes two TV airings, six streaming vignette videos and social and podcast promotion.
City communications director Callie, who presented the opportunity, said the package guarantees placement and a built-in audience: “You’re getting videos out of it, but what you’re really paying for with this opportunity is the reach, the guaranteed…
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