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CCSD unveils community-engagement SWOT and proposes website, centralized services and new outreach steps
Summary
Chief community engagement officer Kirsten Cyr presented a SWOT analysis on Nov. 5 reporting strengths in marketing and partnerships, weaknesses in siloed communications and public-records processes, and opportunities including a website relaunch, centralized family support centers and a small reallocated media budget; trustees asked about timelines, rural outreach and public-records practices.
Kirsten Cyr, Clark County School District's chief community engagement officer, presented a SWOT analysis to trustees on Nov. 5 that she said was based on more than 90 interviews with families, school staff, media and community partners.
Cyr outlined perceived strengths across the district's marketing, media relations, partnership office, events and family-support programs, and singled out Vegas PBS as a community asset. She said the analysis also surfaced consistent weaknesses: unclear departmental roles, siloed communications, an outdated website and uneven public-records training. "There is a perception that departments within the units are siloed," Cyr told trustees, and she added…
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