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Legislators ask for more detail on Lottery advertising and sports sponsorship spending
Summary
Committee members pressed the Georgia Lottery for line‑item detail on advertising and sports sponsorships, questioned whether those spends produce measurable returns to education and asked for the contracts and evaluation underlying long‑term partnerships with professional teams and universities.
Members of the House Regulated Industries Committee raised detailed questions about the Lottery’s advertising budget, sports sponsorships and the metrics used to evaluate return on investment.
Gretchen Corbin and the Lottery’s marketing team described a long‑standing relationship with BBDO Atlanta (creative) and OMD (media buying) and said the agency relationship is periodically put out for bid. James Hutchinson, the Lottery’s…
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