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DDA says downtown visitation and bikeway use recovered and evening activity is rising
Summary
A Downtown Development Authority presenter told council 2024 visitation exceeded pre-pandemic 2019 levels, cited 318,000 bikeway counts in 2024 (avg. ~900/day), stronger evening foot traffic and event-driven spikes, and said the DDA issued an RFP to create a downtown service team pending council action.
The Downtown Development Authority reported that downtown visitation has recovered past pre-pandemic 2019 levels and that pedestrian and bicycle activity is trending upward.
Using Placer AI data, the presenter said annual 2024 visitor and employee visits exceeded 2019 levels and that January–September 2025 visits were about 1.6% (roughly 260,000 visits) higher than the same period in 2024. Daily activity…
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