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Muskegon to roll out pay‑by‑plate portal, online discounts and December BOGO for beach parking
Summary
City staff presented a T2 pay‑by‑plate parking portal and kiosk upgrades aimed at improving online sales. The commission approved online discounts ($4 annual, $3 daily) and authorized staff to implement a BOGO seasonal‑pass window for December; staff also outlined kiosk and network upgrades and data‑privacy safeguards.
City staff presented a package of parking changes and digital upgrades designed to simplify beach parking and encourage online purchases.
Public safety director Tim Coles and parking manager Ashley Mayer described revenue and sales patterns: while revenue rose after raising the seasonal pass from $20 to $40, the number of purchased seasonal passes declined. Staff proposed implementing a T2 pay‑by‑plate portal (which links permits to license plates and would reduce reliance on physical stickers),…
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