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Polk schools expand open-enrollment outreach; board presses for longer window and better access

Polk County School Board · October 15, 2025
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Summary

District staff described a broader open-enrollment communications campaign—email, recorded messages, social media and countywide fairs—and board members pressed for a 30‑day window, more virtual assistance and fixes to third‑party call-center verification.

Miss Linda King, senior director for risk management and employee benefits, told the Polk County School Board that the district has broadened its open-enrollment communications this year. “It's open enrollment time,” King said, and staff have pushed messages by recorded message, email, social media and weekend fairs through Oct. 25. The campaign, King added, relied on internal public relations work this year because an outside firm could not be secured in time.

Board members welcomed the expanded outreach but raised operational concerns. Miss White said a two‑week open‑enrollment period is insufficient and repeated her request that future enrollments be open for a full month and be presented to the board earlier. “It should be a full month,” she said, arguing that staff and teachers need more scheduling flexibility. Miss Fields asked staff to institute a 30‑day window and asked that the district offer in‑person and virtual sign‑up options accessible outside school hours for employees.

Staff acknowledged the concerns and described next steps. The district said it used Quantum’s call center this year and trained the vendor’s representatives but will verify whether Quantum can answer eligibility questions for employees who are not currently on district coverage. “We will remessage different options and communication because the whole point here is to support our staff with their health care needs,” Superintendent Hyde said, pledging follow‑up emails and expanded scheduling options.

District staff also reported early turnout at enrollment fairs: about five to six staff working fairs with roughly 68 employee sign‑ins at one event and higher registration for screenings compared with last year. Officials said they will provide a follow‑up report on customer‑service issues, the feasibility of a longer open‑enrollment window, and options for virtual appointments before the next enrollment cycle.