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Tourism nominee outlines festival plans, cultural coordinator and efforts to boost air and cruise lift

Committee on Economic Development and Agriculture, 30th Legislature of the U.S. Virgin Islands · November 10, 2025
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Summary

Jennifer Matarangus King, nominee for tourism commissioner, told the committee the Department of Tourism is hiring district directors, expanding marketing and visitor services, and coordinating safety and logistics for the Cruzin' Christmas Festival while adding a tourism cultural coordinator role to connect schools and local culture to festival programming.

Jennifer Matarangus King, the commissioner‑nominee for the U.S. Virgin Islands Department of Tourism, told the Committee on Economic Development and Agriculture that the department is expanding staff and programming to support an active festival season and sustained visitor growth. "My goal is to strengthen community connections, raise awareness, and highlight the department's very hard work," she said during a Nov. 10 hearing.

King described initiatives the department says have contributed to growth: expanded air service (new routes from Chicago, Orlando, Baltimore), sports and entertainment partnerships that the agency says…

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