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Committee urges districtwide communications team to standardize safety messaging across Calvert County schools
Summary
After hearing student and safety‑advocate feedback, the committee recommended creating districtwide communications personnel to deliver regular safety updates, coordinate incident messaging, and support supervised student‑led social media to improve consistency across schools.
Committee members flagged inconsistent communications at the school level and recommended building a central communications function to support safety and wellness messaging.
Presenters said the district lost dedicated communications capacity during budget reductions and currently has fragmented supports (webmaster and blueprint coordinator roles). Members recommended a district communications team to produce regular safety/security updates, canned incident language for schools to use, and student‑friendly mental‑health resources distributed through newsletters and social channels.
One committee member summarized the risk of no central lead: “Without having somebody internally responsible for communications and transparency, that it's almost impossible to even start talking about who's the responsible party.” The group asked that the communications/design team be given a draft in December for a design draft in January.
The recommendation included a two‑part approach: school‑level student‑led supervised social accounts for local news and a district channel that highlights school events, safety resources and aggregated incident data. Members said schools already have isolated communications staff they contact, but a central team would ensure consistent, timely messaging in incidents and reduce duplication.
Next steps: committee members will provide edits via the SharePoint draft for the communications recommendation; the county communications office indicated it can supply design resources if given at least two weeks for production.
