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Tourism authority: Lee County Athletic Park drew over 40,000 visits in six weeks; local hotels and businesses may benefit
Summary
The Sanford Tourism Development Authority reported just over 40,000 visits to Lee County Athletic Park over the prior six weeks, with weekend tournaments driving about 2,000 visits each weekend; TDA outlined occupancy and visitor-spend data and marketing steps to convert park visitors into overnight stays and local spending.
The Sanford Tourism Development Authority (TDA) told the Lee County Board of Commissioners on Oct. 20 that the new Lee County Athletic Park has attracted substantial visitation and is beginning to translate into local economic activity.
Wendy (Speaker 35) presented three data sources the TDA uses: the North Carolina tourism spending report (county-level), weekly CoStar/STR hotel cohort…
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