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Paducah tourism office says visitor spending topped $321 million in 2024
Summary
Alisa Perez, director at the Paducah Convention & Visitors Bureau, told the commission the bureau is shifting to research-driven digital marketing; statewide 2024 figures show about 537,800 overnight visitors and $321 million in visitor spending, supporting roughly 2,400 tourism-related jobs in McCracken County.
Alisa Perez, representing the Paducah Convention & Visitors Bureau, presented the bureau’s year-in-review at the Aug. 26 Paducah City Commission meeting, outlining marketing changes and recent tourism metrics.
Perez said the office has focused its first 14 months on research—identifying who visits Paducah, where they come from and what they do while here—and has adjusted messaging to industry standards. She…
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