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Downtown Main Street reports ARPA microgrants and cashback app boosted local sales
Summary
Downtown Main Street Inc. told the Economic and Community Development Commission that a $25,000 ARPA-funded GROW microgrant program funded 24 businesses and that an Open Rewards cashback app generated roughly $320,000 in local economic impact before funds were exhausted.
Chad Honeycutt, the new director of Downtown Main Street Inc., and Kathleen Graham, a Downtown Main Street staff member, told the La Crosse Economic and Community Development Commission that two ARPA-funded initiatives produced measurable benefits for downtown small businesses.
Honeycutt said the organization revised its mission to focus on a “clean, safe, attractive, and accessible downtown” and described plans to bring new initiatives to the commission in 2026. Graham outlined results of the GROW microgrant program: “So far, $24,000…
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