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City public works unveils "Advanced Pueblo" brand to centralize development outreach
Summary
Andrew Hayes, City of Pueblo public works director, said the mayor's office launched "Advanced Pueblo" as a social-media brand and coordination point to highlight economic-development projects, fill gaps between agencies and invite community input; Hayes described it as a forum rather than a permitting portal.
Andrew Hayes, director of public works for the City of Pueblo, told the Pueblo Means Business advisory committee on Sept. 4 that the city launched an "Advanced Pueblo" brand and social-media presence to create a forum for economic-development coordination and community conversation. Hayes said the pages (currently on Facebook and LinkedIn) will highlight projects, post invitations for feedback, and act as an informal referral point when development issues span multiple agencies.
Hayes described Advanced Pueblo as a mayor’s-office initiative to address development questions that do not fall neatly within a single agency’s responsibilities—areas he called “white space” between entities such as PEDCO, PURA and utilities. He said the goal is to reduce confusion for developers and the public and to publicize material such as policy discussions about sales-tax definitions, urban renewal and incentives. Hayes said the brand is not a new permitting portal or separate office; if callers request Advanced Pueblo they will reach him in the mayor’s office.
Committee members welcomed the idea as a way to coordinate communication and to surface issues for the new building-division committee. Hayes said the effort is intentionally lightweight and conversational and encouraged officials and the public to follow the social pages and engage in discussion.
