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DPSCD approves marketing vendor contracts and debates $200,000 polling expense
Summary
The finance committee approved production and marketing contracts (Atwater and Versant/Hook), agreed to provide board review of campaign materials, and debated whether a proposed $200,000 polling expense is the best way to measure marketing returns.
The Detroit Public Schools Community District finance committee on Aug. 13 approved contracts for marketing production and strategy while questioning the cost and measurement approach for a proposed district poll.
A staff presenter described Atwater as a Detroit-based, minority-owned production and printing partner that implements content developed by larger strategy vendors. The presenter said Atwater will handle video production, large-format printing, and district-wide production tasks once…
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