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Superintendent outlines marketing SWOT; board presses for KPIs and a chief marketing role
Summary
Dr. Veedy presented a marketing SWOT and budget approach focusing on StudentRise branding, expanded contracting and social-media reach; board members asked for concrete KPIs (net new enrollment, bond-readiness) and recommended toolkits, alumni engagement and a chief marketing officer to improve ROI.
Superintendent Dr. Veedy presented a marketing SWOT analysis to the Academic Committee, saying the StudentRise brand and improved social-media reach are strengths while inconsistent school-level social presence and trouble hiring full-time creatives are weaknesses.
Veedy described a model that leans more on contracted creative vendors (listed in the presentation as Versa, Hook, Atwater, Just Pro and Fitzgerald) while retaining a five-person full-time communications team. He said the…
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