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Grand County adopts consolidated social media policy to streamline county communications
Summary
The board approved a county social media policy and implementation plan that will consolidate many departmental accounts under a single Grand County profile, retain an OEM page for emergencies, and provide posting access for department heads to the main county account.
Grand County commissioners voted June 10 to adopt a new social media policy and an accompanying implementation plan intended to consolidate dozens of existing county social media pages under a primary Grand County account and to standardize how departments publish information.
Christine Travis, communications director, said the county currently maintains many profiles across platforms and that consolidation will help residents find authoritative county information more reliably. The plan includes a 60‑day transition period to inform the public and maintain continuity for co‑owned profiles (for example, those tied to CSU Extension and 4‑H programs). Travis said emergency management (OEM) will retain a dedicated page that can be reactivated for incident‑specific messaging, and department heads will be given access to post on the consolidated page for their program areas.
Commissioners asked about assumptions in the Pew data cited in the plan (use of Facebook among older residents) and about limits on what employees may post on personal accounts. The county attorney clarified that staff retain First Amendment rights on personal pages but should not represent themselves as speaking officially for the county. The motion to approve the policy was adopted.
Implementation details, training for department heads and a public notice schedule will be developed by the communications office and shared with commissioners.
