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Grand County tourism board lays out strategy to spread visitors across county, seeks continued funding and more metrics
Summary
The Grand County Tourism Board presented a two-year strategic plan focused on stewardship, year‑round visitation, and targeted marketing; commissioners asked for clearer KPIs and quarterly data; board leaders pledged more metrics and defended maintaining countywide promotion funding.
The Grand County Tourism Board presented a two‑year strategic plan and new marketing approach to county commissioners during a lengthy workshop-style session, asking the board to maintain support for countywide tourism funding while improving measurable accountability.
Board vice president and longtime tourism leader Gaylene Orr told commissioners the board’s plan centers on four pillars—organizational strength, marketing and branding, support for local businesses, and destination stewardship—and is designed to spread visitors beyond the county’s busiest nodes. Orr said the board’s research, including a community survey with roughly…
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