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Utah County approves $300,000 for 'Fly Provo' marketing; $150,000 to be paid upfront pending attorney review
Summary
The commission approved up to $300,000 to support Explore Utah Valley’s Fly Provo marketing campaign for Provo City’s new terminal, with $150,000 paid upfront and the remainder reimbursed upon receipt submission; the award is subject to county attorney review of the agreement.
The Utah County Commission voted to approve up to $300,000 for Explore Utah Valley’s marketing campaign supporting Provo City’s new terminal and anticipated route announcements, approving $150,000 up front and the balance on receipt-based reimbursement after the campaign.
Lee Adamson, representing Explore Utah Valley, described the request as a cooperative marketing effort to promote incoming routes once airlines make announcements and to support local launch events. “We…
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