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Commission approves interim quarterly funding for Explore Utah Valley after debate over oversight
Summary
Utah County approved a quarterly, performance-linked funding plan for Explore Utah Valley (the county CVB): Q1 $400,000; Q2 $350,000; Q3 $300,000; Q4 $250,000, with a requirement for a steering committee and mid-year review to evaluate future funding.
The Utah County Commission voted 3–0 to approve an alternate, quarterly funding schedule for Explore Utah Valley, the county’s convention and visitors bureau, while insisting on more oversight and an opportunity to reassess mid-year.
The approved schedule pays $400,000 in Q1, $350,000 in Q2, $300,000 in Q3 and $250,000 in Q4, totaling $1.3 million for the year under the alternate plan. Commissioners said the structure creates incentives for the CVB to present a business plan and measurable progress; CVB leaders said a…
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