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Planning commission denies proposal for 26‑foot digital billboard at 5110 Fifth Street
Summary
The Rapid City Planning Commission voted to deny a major amendment that would have allowed a 26‑foot, double‑faced digital off‑premise billboard at 5110 Fifth Street, citing view‑shed, residential proximity and visual‑clutter concerns. Applicant Lamar Advertising argued the sign met code and used modern LED dimming.
The Rapid City Planning Commission voted Oct. 24 to deny a major amendment to a planned development overlay that would have allowed an off‑premise digital billboard at 5110 Fifth Street.
City staff and several commissioners said the proposed billboard — a double‑faced digital display measuring 240 square feet per side on a 26‑foot monopole with 14 feet of ground clearance — would extend above surrounding buildings, increase exposure to nighttime illumination and affect nearby residential…
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