Jefferson County denies YESCO billboard appeals after lengthy public hearing

The Board of Jefferson County Commissioners voted to deny appeals from an outdoor advertising company that sought permission to erect multiple off‑premise billboards in and near the Palisades industrial park and at a second location in the county.

Planning and zoning administrator Milton Alderton told the board that the Planning & Zoning Commission had unanimously denied the conditional‑use permit requests after concluding the proposed billboards exceeded the county sign‑size table on area and height, did not meet the setback formula in the county code and (for the Palisades sites) fell inside the airport transition zone where height limits apply. Milton also said the applications lacked evidence of coordination with the Idaho Transportation Department (ITD), which the county relies on for highway‑facing sign standards.

“Based on the sign‑size table, the proposed 672‑square‑foot displays exceed the allowed area for a 3.8‑acre lot by 472 square feet and are 15 feet taller than the county’s 35‑foot height…