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Dealer board debates online advertising standards and EV pricing displays
Summary
Board members raised concerns about manufacturer and dealer online listings that present a reduced price 'after' incentives, saying such displays can mislead consumers; members also discussed monitoring social platforms and an outreach/education plan to licensed dealers.
Board members devoted an extended portion of the meeting to advertising and online listings, citing examples where a vehicle price shown on a homepage read, ‘‘after federal tax credit and estimated gas payment,’’ which some members said could give consumers the impression of a guaranteed deduction from the vehicle’s list price.
‘‘My only observation is that there's nothing to stop a dealer from saying some off-the-wall gas…
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