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Dealer board debates online advertising standards and EV pricing displays

Motor Vehicle Dealer Board · September 11, 2024
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Board members raised concerns about manufacturer and dealer online listings that present a reduced price 'after' incentives, saying such displays can mislead consumers; members also discussed monitoring social platforms and an outreach/education plan to licensed dealers.

Board members devoted an extended portion of the meeting to advertising and online listings, citing examples where a vehicle price shown on a homepage read, ‘‘after federal tax credit and estimated gas payment,’’ which some members said could give consumers the impression of a guaranteed deduction from the vehicle’s list price.

‘‘My only observation is that there's nothing to stop a dealer from saying some off-the-wall gas…

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