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Committee backs Lamar request to convert First Avenue billboard to electronic messaging unit
Summary
The Evansville Design Review Committee voted to recommend approval of an upgrade to an existing billboard at 315 N. First Ave to an electronic messaging unit; Lamar emphasized public-safety messaging (Amber Alerts, weather) and technology that dims at night, and a committee member recused themself from the vote due to media ties.
The Evansville Design Review Committee on Aug. 13 recommended approval for Lamar to convert a static billboard at 315 North First Avenue to an electronic messaging unit and to proceed with filing two sign-code variances.
Brian Bodkin, vice president and general manager for Lamar in Evansville, told the committee the upgrade would allow the board to display Amber Alerts, FEMA notices and weather alerts in partnership with local Channel 25. "The electronic messaging unit does provide a great service to the Jacobsville area," Bodkin said, adding the signs work with local alerting systems.
Committee members focused on residential proximity and nighttime brightness. Bodkin and other Lamar representatives said the digital faces "dim at night" and do not flash or scroll; Shane Clark, Lamar's real estate manager, said the company attempted outreach to nearby churches and residents but had received limited responses. Andy Morris, Lamar national sales manager, described local charitable partnerships and PSA slots Lamar runs for nonprofits.
One committee member declared a recusal from the Lamar matter because they work in media and buy advertising from Lamar; the chair asked other members to make and second the motion. A committee member requested detailed distance maps and parcel lines for the zoning-appeals packet; Lamar said those materials are included in the variance application.
After discussion and a commitment from Lamar to respond to brightness complaints if residents raise concerns, a committee member moved to recommend approval and the board approved the recommendation by voice vote. Staff will pass the committee's recommendation along to the area plan/board of zoning appeals as Lamar seeks two variances related to distance from residential properties and a church.
