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Kosciusko County panel approves Placer AI subscription to track visitor flows, questions remain on cost and privacy
Summary
The county tourism body approved a sponsorship to license Placer AI location-analytics software in a two-year arrangement, with board members raising questions about subscription cost, contract length and data-collection limits; the vendor performance was described as about 95% accurate by the presenter.
The Kosciusko County Convention & Visitors Bureau received approval from the commission to purchase a Placer AI subscription intended to measure where visitors come from, where they go while in the county and how events drive local spending.
Supporters said the software would give objective, repeatable measures to support marketing, grant applications and partner reporting. The CVB representative (Speaker 8) told the board the county’s 2022 tourism economic impact was roughly $272,000,000 and said Placer AI can provide retrospective and real-time reports,…
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