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Holmdel board to vet public‑relations firms; committee review recommended
Summary
Superintendent said he interviewed three communications firms and recommended vetting them through the Committee on Community Relations; board members emphasized improved multi‑platform outreach and suggested FAQs on holmdelschools.org.
Board President Wall and Superintendent Dr. Cascone urged the Holmdel Township Board of Education to consider contracting a public‑relations firm to expand and professionalize district communications.
Cascone said he has engaged with three potential partners and recommended that a board committee meet with the firms and return a recommendation to the full board. “I have made those connections with those three firms,” he said, asking Chair Labeche and the community‑relations committee to lead follow‑up. Chair Labeche (and other board members) stressed that email alone is ineffective, and advocated multi‑platform strategies — including text links, website updates and more frequent board communications — to keep parents and staff informed.
Why it matters: Board members argued better communications could reduce confusion about district roles and decisions, cut repeated inquiries and present successes (AP achievements, athletics) to the wider community.
Key details and next steps: Board members suggested adding a frequently‑asked‑questions section on holmdelschools.org and testing survey tools to measure progress. The board referred the item to the Community Relations committee for vendor interviews and suggested aiming for implementation planning (discussion referenced an informal January 1 start date). The administration will forward RFP documents and scheduled vendor materials to the board for review.
