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PUC reports low opt‑out rate for Clean Power SF; staff outlines targeted outreach to raise Super Green signups
Summary
Acting communications director Charles Sheehan told the Commission that current opt‑out rates are low (~3.2%), Super Green upgrades rose modestly and staff are scaling targeted outreach (door‑to‑door, mailers, Sierra Club partnership, paid social) ahead of May enrollments to increase renewable participation without increasing CCA rates.
Charles Sheehan, acting director of communications for the San Francisco Public Utilities Commission, presented an update on Clean Power SF enrollment and outreach. He said recent data show a low opt‑out rate (about 3.2 percent) and that Super Green upgrades were increasing slowly (staff forecast a 3.4 percent Super Green rate after the upcoming May enrollment period).
Outreach strategy: staff described two outreach categories — citywide advertising and community‑targeted education for automatically enrolled customers — and outlined tactics including direct mail (multiple required enrollment notices), neighborhood canvassing, community workshops, partnerships with labor and the Sierra Club, targeted online advertising, and transit/outdoor ad campaigns.
Budget and tradeoffs: Jason Fried (LAFCO) thanked staff for outreach efforts and urged the Commission to consider additional resources or external grants to increase Super Green signups without raising the CCA program's rates. He said more outreach will be necessary and likely cost more and recommended exploring outside funding sources.
Ending: staff said they will continue to refine outreach before the next enrollment cycle and to provide more detail on targeted tactics for net‑energy‑metering customers; the presentation was informational.
