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Council hears two options to reconfigure concession stand and pro shop; open house set for Sept. 11

Creve Coeur City Council · August 26, 2024
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Summary

Parks and recreation director Jason Valvero presented two renovation paths for the Dealman concession stand and pro shop: move the pro shop back to Dealman East (higher cost, ~$532,000) or redesign the existing concession area (lower cost). Staff will host a public open house on Sept. 11 to gather input before applying for grant funding.

Jason Valvero, director of recreation, presented two design options to the council for renovating the concession stand, pro shop and adjacent meeting room at Dealman. Option 1 would relocate the pro shop to Dealman East, restoring sight lines to the first tee and improving merchandising and security; Valvero estimated that option at roughly $532,000. Option 2 would keep the pro shop in its current location and redesign the concession area to improve flow and security at lower cost.

Valvero emphasized operational problems with the current arrangement — limited counter space, poor sight lines to the first tee, difficulty securing merchandise, and customer complaints — and said rounds played and revenue have increased in recent years. He recommended soliciting public input at an open house on September 11, presenting schematic designs and cost estimates, and pursuing a Municipal Park grant to offset design and construction costs.

Council members favored better sight lines to the first tee and improved merchandising; suggestions included an accordion or roll‑up security door to lock the concession area at night while preserving usable meeting space for tournaments. Valvero said the meeting room would shrink if Option 1 is selected but that the change would likely be manageable for typical events.

Next steps: staff will host the open house on Sept. 11, collect feedback, refine plans and pursue grant funding. Council requested that staff incorporate operational input on sight lines and tournament needs into the design process.