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BHEC proposes rule to define line between licensed practice and life coaching
Summary
The Texas Behavioral Health Executive Council staff previewed proposed regulation 8.84.10 to clarify when licensed clinicians’ work crosses into unregulated "life coaching," citing public-protection goals and a forthcoming Texas Register posting for comment.
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Unidentified BHEC staff, speaking for the Texas Behavioral Health Executive Council (BHEC), said the council will publish a proposed rule, 8.84.10, intended to help licensees and the public distinguish regulated clinical services from unregulated "life coaching." The guidance is aimed at preventing licensed clinicians from reclassifying regulated therapeutic activity as life coaching to evade professional responsibilities such as confidentiality and prohibitions on dual relationships.
The host said the proposed rule will set "guideposts" for when activity is regulated and when it is not, and that it is being published in the Texas Register with an opportunity for public comment. "We do not want to create a situation where somebody can just merely claim through words alone that, well, what I am doing is life coaching, and therefore, I am removed from your regulatory authority," the host said during the webinar.
BHEC staff framed the measure as both practitioner guidance and public protection: licensed professionals remain subject to statutory duties (for example, avoiding inappropriate relationships and maintaining confidentiality) that life coaches — an unregulated category, the host noted — are not bound to. The agency encouraged licensees to read the proposed text when it posts and to submit comments; staff said the rule will be returned to the council for consideration at its next meeting if public input warrants changes.
The policy preview followed a brief recap that the council adopted a single cleanup rule at its February meeting and otherwise limited council-level rule adoptions. Robert, a BHEC staff member who led a separate presentation about member-board rule adoptions, emphasized that most board changes were technical alignments to statute and that disciplinary and fraud prohibitions remain in force.
BHEC said the regulatory text will appear in the Texas Register soon and invited stakeholders to comment during the 30-day posting. The agency indicated it will review public comments and bring a revised proposal back to the council at a subsequent meeting.

