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Consultant: Octorara Area SD needs unified, resourced communications; recommends hiring dedicated staff
Summary
A consultant’s communications audit for Octorara Area School District found strong community pride but fragmented messaging across schools and recommended an action plan, improved internal systems, and hiring a full‑time communications lead, plus low-cost, high-impact improvements such as a unified calendar and expanded outreach to non‑English speakers.
A consultant presenting the results of a communications audit told the Octorara Area School District board on July 14 that while the district enjoys strong internal relationships and community pride, its communications are fragmented and inconsistent and would benefit from an intentional, resourced strategy.
"Clear proactive communication really does ultimately build support, it builds trust," the consultant said, summarizing the audit’s central finding and urging the board to prioritize both internal systems and external messaging. The consultant described reviewing websites, newsletters and internal and external messages, holding seven focus…
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