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LSCP update and Ishpeming rebranding: council sees new logo, asks for rust tone and ski nod
Summary
The LSCP gave a quarterly update on economic programs and grants; a proposed Ishpeming brand and logo featuring mining and trail imagery received broad steering-committee support and council asked for color tweaks (more rust/iron tones) and consideration of a ski element.
Councilors received a quarterly update from the Lake Superior Community Partnership (LSCP) and a presentation on a proposed Ishpeming rebrand.
Christopher, representing LSCP, summarized the three-year contract with the city, noted outcomes such as the West End Economic Hub, business retention visits and $553,000 in grant-writing wins for Marquette County tied to LSCP staff efforts. He outlined flexible contract labor buckets and listed upcoming events (state of the city, small business celebration) and programs (small-business direct grants and a business support hub).
Rachel and Elena presented the proposed brand visuals: a circular mark featuring the Cliff Shaft Mining Museum iconography, pickaxes nodding to mining heritage and trail/trees representing recreation, with a proposed brand promise, "rooted in community, fueled by adventure." Council members praised the concept but requested a rust/red-brown iron tone instead of the current red/orange, and suggested exploring the inclusion of a skiing element (Ishpeming is historically linked to early U.S. skiing). Presenters said they would return with alternate color swatches and an option that replaces pickaxes with skis.
Council did not take a final vote on branding but directed staff and the steering committee to return with refined color options and an icon variant that responds to the council—s feedback. Councilors also thanked LSCP for ongoing small-business supports and grant assistance.
