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Aberdeen School District highlights social media reach, launches new website features
Summary
At its Aug. 25 meeting, Aberdeen School District 06-1’s communications director reported nearly 70,000 users reached last year, new website storytelling features and targeted outreach including a kindergarten-registration billboard and magazine partnerships.
At the Aug. 25 meeting of the Aberdeen School District 06-1 board, communications and marketing director Alyssa Dickey delivered a year-in-review highlighting the district’s digital outreach and new public-facing features.
Dickey told the board the district reached nearly 70,000 individual users last school year across platforms and posted roughly 80 press releases and web stories. "If we don't tell our stories, someone else will," Dickey said, describing a strategy of using photos, videos and targeted posts to show "the real…
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