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EDC consultant previews business retention newsletter, website to be shown at next meeting
Summary
CP2 Consulting presented a business retention and expansion plan including a monthly BRE newsletter (list of about 40 local businesses), outreach ideas tied to SCORE mentoring and construction detour updates, and said the website content is ready though the design will be shown at a future meeting.
CP2 Consulting updated the Economic Development Corporation on recent outreach and business-support work and previewed a sample Business Retention and Expansion (BRE) newsletter intended as a monthly email to local businesses.
The consultant said CP2 has been working on hometown Christmas, business visits, and a suite of BRE tools: a concise website, a proactive monthly newsletter, and direct business visits. The consultant said the newsletter list currently includes about 40 businesses in Kennedale and described newsletter content such as business spotlights, local data and trends tailored for small businesses, networking events, and links to resources like SCORE mentoring and local workshops.
The consultant highlighted how local employment and labor-market data could be used to recommend retention and creative hiring strategies for small businesses and said the BRE newsletter would include actionable items and connections to programs. Consultant also noted the Southeast Connector Project detour updates could be relayed to businesses to mitigate construction impact.
On the website, the consultant said the content is complete but the design was not yet finalized and therefore will be presented at the next meeting. The consultant expressed a preference to show the finished site when the design meets expectations.
No formal board action was recorded on the BRE materials during the meeting; members asked one question about website timing. The EDC is positioned to use the BRE tools for proactive outreach to local businesses once the website and initial newsletter are finalized.
